Drop includes: Haredi radio loses 10%
TGI survey released today suggests a further easing of listening to the orthodox radio - as part of the decline in all communications in print and radio • However, as far as the percentage of listening in the Haredi sector - there is a minimal increase • Kol Berama is still leading with 5.6% listening, only half a percent more Kol Chai of 5.1% listening • 2 stations have lost about 10%
- Shmuel Eliav and Eli Cohen
- ז' שבט התשע"ה
פלאש 90
TGI data published today (Monday) covering the general media and radio stations - including those ultra-Orthodox when the figures show a drop in the consumption of traditional media communications, at the expense across websites.
According to published, recorded declines in listening to the radio channel in the total population, with a decrease in measured about ten percent of all stations.
So in general, radio Kol Berama is reduced to 5.5% listening to the second half of 2014 compared to 6.13% percent the previous listening TGI survey - the first half of the year [10% reduction].
Compared with the dramatic drop in the general population, radio-Kol Berama registers an increase in the Haredi sector from 25.1% to -28.3% listening in the sector, and he was ranked fourth among all local radio stations. In addition, he still keeps ahead of Kol Chai, but a minimum gap of half a percent.
The radio station Kol Chai registers a decrease of about 10%, from 5.6% six months ago to 5.1% in the current survey. However, live sound consistently reduces the gap between it and the radio voice is who in the past at the height of more than 3%, and is now only half a percent.
Kol Chai response: "Kol Chai continues to be the leading media sector as attested to by hundreds of thousands of loyal listeners and advertisers. As we know, tgi, as evidenced by professional bodies, do not accurately reflect the data from the Haredi sector."
Attorney Ariel Deri, CEO of "Kol Berama", commented: "listeners' voice is" proved that professionalism pays off. The power of radio is connecting and uncompromising service he gives to his listeners and will continue in the future.
According to published, recorded declines in listening to the radio channel in the total population, with a decrease in measured about ten percent of all stations.
So in general, radio Kol Berama is reduced to 5.5% listening to the second half of 2014 compared to 6.13% percent the previous listening TGI survey - the first half of the year [10% reduction].
Compared with the dramatic drop in the general population, radio-Kol Berama registers an increase in the Haredi sector from 25.1% to -28.3% listening in the sector, and he was ranked fourth among all local radio stations. In addition, he still keeps ahead of Kol Chai, but a minimum gap of half a percent.
The radio station Kol Chai registers a decrease of about 10%, from 5.6% six months ago to 5.1% in the current survey. However, live sound consistently reduces the gap between it and the radio voice is who in the past at the height of more than 3%, and is now only half a percent.
Kol Chai response: "Kol Chai continues to be the leading media sector as attested to by hundreds of thousands of loyal listeners and advertisers. As we know, tgi, as evidenced by professional bodies, do not accurately reflect the data from the Haredi sector."
Attorney Ariel Deri, CEO of "Kol Berama", commented: "listeners' voice is" proved that professionalism pays off. The power of radio is connecting and uncompromising service he gives to his listeners and will continue in the future.
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