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TGI survey • First time: Hamevaser overtook Bakehila

TGI on the Haredi press: Hamevaseer overtakes the crashing Bakehila and jumps up to fourth place • The free papers go down • Mishpacha returning to the first place • Yom Leyom jumps • What about the radio?
Eli Cohen, B'Chadrei Charedim, ג' אדר תשע"ג 13/02/2013 16:12
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בקהילה, עיתון, מהדורה, דיגיטלית

TGI data research, summarizing the Haredi press exposure rates are published today (Tuesday), and indicates the trends of the ultra-Orthodox public reading.

The survey compares the exposure to any newspaper in the period between July 2011 to June 2012, and that of January 2012 to the end of the year, so that it points mainly on changes in the trend of the past half year.

Daily newspapers: Yated Ne'eman registers a slight decline, but still has a lead over its two competitors - because of the free paper on Tuesday - with 41%, compared with 43.5% in the previous period. Hamodia, located second place, recorded a slight increase from 19.5% to 20.3% exposure, and Hamevaser remains at the bottom despite a considerable rise from 11.3% to 12.9% exposure.

In the weekend papers: Mishpacha slightly overtakes Yated Ne'eman at the top, although the two papers registered good growth: Mishpacha prides itself on exposure to 24.2%, an increase from -22.3%, while the Yated Ne'eman has increased from 22.7% to 23.6%.

Hamodia third with 20% exposure to the weekend paper, Hamevaser fourth with 10.9% - both recorded a slight increase. Bakehila, however, which went through upheavals in the past year - including abandonment of the editor Binyamin Lipkin - crashes and falls from 12.2% to 9.9% only, a low the newspaper never had.

Yom Leyom jumps from 6% to 7.9%, while Shea Tovah slightly increases: from 3% to 3.7% exposure.

Regarding weekday newspapers: two main contenders are losing altitude, perhaps due to Mishpacha mid-week – which is not included in the survey. Press line network drops from 28.4% to 27.4%, and the center of things, plunging from 25.9% to 22.9% only.

In the radio area: Kol Berama keeps the top and grows from 23.1% to 27%, while Kol Chai followed by a smaller increase, from 19.6% to 20.5%.

Kol Berama responded: "We appreciate the continued confidence by our listeners for the second consecutive year.

In just less than four years the station became a leading voice in the Haredi sector. This is a direct result of a complex journalistic work, including exclusive interviews, primary exposures and popular timetables shows.




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